Änglamark, the leading organic brand in the Nordics since 1991, was created by consumers, for consumers. The brand promise "Carefully selected, wisely rejected" represents Coop’s organic private label and offers the widest range of third-party certified food products on the Nordic market. Änglamark’s potential served as a driving force behind Coop’s ambition to establish itself as the leading sustainability player in the region’s grocery retail sector.

Coop partnered with us to revitalize, adapt, and reposition the Änglamark brand for tomorrow’s competition and a younger consumer base. The assignment drew on the agency’s holistic approach to business challenges within brand building, corporate reputation, and communication. Specifically, we developed an updated brand concept and design, including in-store communication. We also supported product innovation, assortment expansion, and pricing strategy. 2024 Änglamark was listed as the number one sustainable brand within it’s market.