Talking about fraud is the way to fight it
Client
Finance Sweden & Banks of Sweden
competencies
Graphic Design / Copywriting / Concept Development / PR / Web design / Content Produktion
Brief
The concept was carefully developed to be a long-term symbol for combating fraud. With an inclusive, friendly, and encouraging tone and visual expression, "Scamaware!" encourages those who feel vulnerable to seek help from banks and individuals in their circle at the slightest uncertainty. Together, we help each other!
The campaign was broadcasted on national TV, published in newspapers, on outdoor ads throughout Sweden, as well as in digital ads, pod casts, and social channels.
The activation has so far resulted in a 60 percent decrease in crime profits from vishing and smishing from 2023 to 2026.
Solution
Fraud is a major problem in Sweden, with older people being particularly vulnerable. Together with the Swedish Bankers’ Association and 29 Swedish Banks, we developed and launched “Svårlurad!”, a campaign aimed at lowering the occurrence of telephone fraud by informing people on how to protect themselves.
