A coming-of-age story about friendship, belonging, and daring to take the leap
Client
Studentbostäder i Norden AB
competencies
Communication strategy / Identity Design / Copywriting / paid Media Strategy
Brief
When Studentbostäder i Norden launched a new housing queue, they faced a clear challenge: building a user base from scratch.
The goal was ambitious, to grow from zero to 10,000 registered users before the end of summer.
To achieve this, a strategy was required that combined reach, precise audience targeting, and strong brand building as well as conversion-driven communication.
Solution
By identifying key dates in the schools’ application calendar, we structured a phased campaign strategy with a clear purpose: to engage the right audience at every stage of the journey.
At the core of the campaign was a two-episode TikTok mini-series, supported by several shorter edits and cut-downs tailored to different needs throughout the summer. This way we were able to maximize the budget while maintaining flexibility throughout the campaign. We also developed a dedicated campaign identity, optimized for social media and aligned with the campaign’s objective.
The result
More than double the target: over 25,000 sign-ups.
The campaign also generated external interest, leading to a collaboration and PR activation together with MAX Burgers.
